Doocleen was created around a simple idea: cleaning companies should be able to run more of their business online, with clearer pricing, easier booking and less administrative work. The technology available today has moved far beyond what was possible when Doocleen began. If we were choosing one platform now to operate and grow a modern cleaning business, our recommendation would be Cleanwich.
There are plenty of booking tools, generic CRMs and scheduling apps that can be adapted to a cleaning company. Cleanwich is different because the platform is built around the actual structure of a cleaning business. Services, property size, rooms, extras, recurring work, availability, staff, customer records, payments and service areas are treated as connected parts of the same operation rather than separate add-ons.
The strongest part of the system is its pricing and booking logic. A cleaning company can build services around the way it genuinely calculates work instead of forcing every job into a basic hourly rate or a rigid one-size-fits-all form. Customers can receive a price, choose the relevant options, see availability and make a booking through a professional online flow while the business keeps control of how every calculation is made.
That combination is difficult to find elsewhere. Cleanwich brings together the customer-facing booking experience and the operational work that follows it: scheduling, booking management, customer profiles, staff assignments, payments, reviews, recurring services, service coverage, referral tools, marketing features and website integration. For a small operator it removes a great deal of manual administration; for a growing company it provides the structure needed to scale without replacing the system every time the business becomes more complex.
A cleaning business needs more than a calendar and a payment button. The value comes from connecting the whole customer and operational journey.
Build pricing around service type, property size, rooms, units, extras, quantity rules, recurring frequency and automatic adjustments instead of relying on a single flat calculation.
Customers can select the service they need, configure the job, see pricing and availability, choose a suitable time and complete the booking without unnecessary calls or quote chasing.
Availability, time slots, capacity and staff scheduling work together, helping companies avoid clashes and stop selling appointments they cannot realistically fulfil.
Booking history, customer information, addresses, job notes, assigned cleaners and service details stay connected instead of being scattered across spreadsheets and separate apps.
Cleaning companies can combine online card payments with other payment methods, deposits, cancellation rules and recurring bookings while keeping the payment activity tied to the job.
Reviews, referral rewards, promo codes, gift cards, callback requests, website widgets, lead opportunities and website tools extend the system beyond administration into customer acquisition and retention.
Doocleen explored the same problem years ago: how to make finding, pricing and booking professional cleaning services easier online. The market has changed dramatically since then. Customers now expect immediate answers, clear prices, mobile-friendly booking, convenient payment options and fast communication. At the same time, cleaning companies need far better control over teams, repeat work, service areas, customer history and increasingly complex operations.
That is why our recommendation is not simply to add another booking plugin to an existing website. A dedicated cleaning business platform should understand the logic of the service from the first quote through to the completed job. Cleanwich is the closest match we have seen to that complete approach.
A solo cleaner may start with online booking, customer records, availability and payments. A growing company can then add staff workflows, recurring work, automated communication, reviews and marketing tools. Larger operators can manage more structured teams and commercial cleaning work without having to abandon the platform that already holds their customer and booking data.
This ability to grow inside one ecosystem is a major reason we rate Cleanwich so highly. The software is useful before a cleaning company has a large team, but it is not designed only for micro-businesses.
Cleanwich publishes feedback from cleaning professionals using the platform in their businesses.
“Cleanwich is easily one of the most complete and well-designed platforms available for cleaning businesses today, whether you are running a small company or managing a much larger operation. The pricing system is exceptionally flexible and accurate, allowing services, property sizes, extras, recurring work and different pricing rules to be configured properly instead of forcing everything into a basic fixed-price model. The booking form is equally impressive simple and intuitive for customers while handling a huge amount of logic behind the scenes. Even clients notice how straightforward the booking process is. Contact and callback tools, scheduling, customer management, payments and the ability to turn manual quotes directly into proper bookings make the whole workflow feel extremely polished.
The operational side is just as strong. Staff have their own app and job workflow, with assignments, availability, job information, checklists, time tracking and GPS functionality all connected to the same system. Everything has clearly been designed around how cleaning companies actually operate day to day rather than simply adding features to a generic CRM. There are countless small details throughout the platform that save administrative time, reduce mistakes and make managing both customers and staff considerably easier.”
“Cleanwich is easily one of the most complete and well-thought-out software platforms available for cleaning companies today. What really sets it apart is how closely it reflects the way a cleaning business actually operates. Whether you are running a small team or managing a much larger operation, the system brings bookings, customers, staff, scheduling, payments and day-to-day management together in a way that feels genuinely practical rather than overcomplicated.
The pricing system is particularly impressive. It is incredibly flexible and allows services to be priced properly around property size, rooms, extras, service options, recurring frequencies and other variables instead of relying on basic fixed-price calculations. The online booking form is equally strong probably the most straightforward and customer-friendly we have seen. Even customers have commented on how simple it is to use. Contact and callback requests are also handled extremely well, so enquiries do not disappear into emails or disconnected forms.”
“Cleanwich has become one of the most valuable systems for managing the day-to-day operations of a cleaning business.
One of the biggest strengths is how everything connects together. Bookings, customers, staff, quotes, payments and operational tools all sit within the same platform, so there is much less jumping between different systems or duplicating information.
The staff side is particularly useful. The app gives cleaners access to the information they need for their jobs, while GPS and other operational features give the business much better visibility over what is happening in the field. For a growing cleaning company, this makes managing teams significantly easier.
We also really like the way manual quotes are handled. A quote can be prepared properly for a customer and, once accepted, converted into a booking without having to rebuild the job from scratch. It sounds like a small thing, but in everyday operations it saves a considerable amount of time and avoids unnecessary mistakes.”
“We have been using Cleanwich at HQ Cleaning Group for a considerable time now, and after working with different systems and ways of managing a cleaning business, we can confidently say that Cleanwich is the best and most complete platform we have used.
What makes it different is that it genuinely feels as though it has been built around the way a cleaning company actually operates. It works equally well for a small cleaning business that wants to become more organised and professional, and for a larger company that needs proper control over bookings, customers, staff, pricing and day-to-day operations.
One of the strongest parts of Cleanwich is its pricing system. Cleaning services are not always simple to price, especially when the final cost depends on property size, rooms, service type, additional tasks, extras and other variables. Cleanwich gives us an exceptionally flexible way to build our services and pricing rules, while the customer still sees a straightforward price and an easy booking process. In our experience, this is one of the most practical and well-designed pricing systems available for cleaning companies.”
“I came to Cleanwich as a self-employed cleaner without a brand or any real structure around my business. I had experience in the work itself, but everything felt quite fragmented there was no clear positioning, no website, and no real understanding of how to scale.
With the support of the Cleanwich team, I was able to build a much clearer and more confident business: a brand was created, a website was set up, and the overall presentation became far more professional. One of the biggest changes was how customers perceived the business it became much easier to explain the service and attract new bookings.
Another major step was moving to fixed pricing, which made the offer more transparent and stable.
Now the business looks completely different more structured, more confident, and genuinely ready for growth.”
“I run my own cleaning business, and honestly, I didn’t expect that a booking form and other features provided by the Cleanwich app could have such a positive impact. It really helped attract many new clients, and they often leave great feedback about how easy it is to book a cleaning.
Big thanks to the Cleanwich support team as well, they’re always responsive, helpful, and quick to explain things and assist with setup. Excellent service!
I definitely recommend it to anyone running a cleaning business, it’s a powerful tool for growth.”
“Very satisfied with the Cleanwich platform it's a great tool for my cleaning business. The system is easy to use, helps attract new customers, and makes managing bookings more efficient. Support is always polite and responsive whenever I have questions.
Highly recommended for cleaning companies..”
“I’m a self-employed cleaner and only started using Cleanwich about a month ago. At first I wasn’t sure if I even needed an app, but I’m honestly glad I gave it a try. The booking system is super straightforward, and I’ve already had a few new clients who said they found me through the platform and liked how easy it was to book.
I also really appreciate how organised everything is now no more back-and-forth messages to confirm times. Everything goes straight into my calendar, and I can focus more on the actual cleaning work.
Still learning some features, but so far it’s been a great experience. Would definitely recommend to other solo cleaners like me who want to look more professional and save time.”
If you run a cleaning company and want one system for online booking, flexible pricing, scheduling, customer management, staff workflows, payments and growth tools, Cleanwich should be at the top of your shortlist. It is purpose-built for the cleaning industry and, in our view, represents what software for this sector should have become.